Foundations of Influence

Trust, credibility, and how people actually decide.

Social Media Strategy

Platform plays, audience mapping, timing, growth loops.

Content & Storytelling

Hooks, structure, CTAs. Data-backed creativity that converts.

About the Course

Join the Influencer Marketing Certification Program at Hashtag University, led by Dr. Ravi Singh. Gain access to frameworks, tools, and mentorship to turn influence into outcomes. Learn the strategic essentials of trust, credibility, social media strategy, content creation, ethical partnerships, community leadership, analytics, and more. Take the next step in your career and achieve post-grad level skills that will propel your personal brand to new heights. Ready to transform your influence into a thriving business? Enroll now and take the first step towards becoming a certified leader.

About the Creator

Dr. Ravi Singh, the visionary behind the Influencer Marketing Certification Program, brings years of expertise and a passion for empowering individuals to succeed in the creator space. Join Dr. Singh on this transformative journey to unlock your full potential and lead the world with influence.

Curriculum

10 Chapters · 88 Lessons

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Section 1: The Evolution of Influencer Marketing

    3. (Included in full purchase)

      Section 2: The Role of Influence and Trust in the Digital Economy

    4. (Included in full purchase)

      Section 3: Key Stakeholders and Types of Influencers

    5. (Included in full purchase)

      Section 4: The Strategic Value of Influencer Marketing for Brands

    6. (Included in full purchase)

      Section 5: Emerging Trends and Future Outlook

    7. (Included in full purchase)

      Mini Case Studies

    8. (Included in full purchase)

      Key Takeaways

    9. (Included in full purchase)

      References

    10. (Included in full purchase)

      Unit 1 Quiz: Foundations of Influencer Marketing

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Section 1: Foundations of Consumer Psychology and Behavior

    3. (Included in full purchase)

      Section 2: Cognitive Biases and Emotional Triggers in Digital Behavior

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      Section 3: Social Influence, Identity, and Online Communities

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      Section 4: Motivation, Emotions, and Decision-Making in Digital Consumers

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      Section 5: Behavioral Economics and the Science of Persuasion

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      Mini Case Studies

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      Key Takeaways

    9. (Included in full purchase)

      References

    10. (Included in full purchase)

      Unit 2 Quiz: Consumer Psychology and Digital Behavior

    1. (Included in full purchase)

      Overview

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      Section 1: Foundations of Digital Marketing Strategy

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      Section 2: Audience Segmentation and Targeting in the Digital Era

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      Section 3: Content Strategy and Storytelling for the Digital Age

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      Section 4: Influencer–Brand Collaboration Models and Campaign Management

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      Section 5: Measuring ROI and Analytics in Influencer Campaigns

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      Key Takeaways

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      References

    9. (Included in full purchase)

      Unit 3 Quiz — Digital Marketing Strategy and Influencer Integration

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Section 1: Foundations and Scope of Social Media Analytics

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      Section 2: Tools, Metrics, and Data Collection Techniques

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      Section 3: Measuring Influencer Effectiveness and ROI

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      Section 4: Sentiment Analysis, Brand Perception, and Audience Insights

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      Section 5: Ethical Analytics, Transparency, and Data Governance

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      Unit 4 – Key Takeaways

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      References

    9. (Included in full purchase)

      Unit 4 Quiz — Social Media Analytics and Influencer Performance Measurement

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Section 1: Foundations of Influencer Branding and Identity

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      Section 2: Personal Brand Architecture and Positioning Strategies

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      Section 3: Developing Content Strategy for Brand Growth

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      Section 4: Audience Engagement, Community Building, and Relationship Management

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      Section 5: Measuring and Sustaining Brand Growth

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      Key Takeaways

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      References

    9. (Included in full purchase)

      Unit 5 Quiz — Influencer Branding, Identity, and Content Strategy

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Section 1: Overview and Strategic Foundations of Influencer Campaigns

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      Section 2: Campaign Planning, Influencer Selection, and Performance Metrics

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      Section 3: Collaboration Models, Contracts, and Relationship Management

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      Section 4: Campaign Execution, Optimization, and Performance Analytics

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      Section 5: Ethical Governance, Transparency, and Sustainable Influence

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      Key Takeaways

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      References

    9. (Included in full purchase)

      Unit 6 Quiz — Influencer Campaign Management and Collaboration Dynamics

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Section 1 – Revenue Streams for Influencers

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      Section 2 – Structuring Collaborations, Sponsorships, and Affiliate Deals

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      Section 3 – Pricing Your Influence and Understanding Brand Budgets

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      Section 4 – Negotiating Contracts and Deliverables

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      Section 5 – Building Long-Term Brand Relationships

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      Key Takeaways

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      Unit 7 Quiz — Monetization and Brand Partnerships

    1. (Included in full purchase)

      Overview

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      Section 1 – Disclosure Guidelines and Transparency Laws

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      Section 2 – Managing Credibility and Authenticity

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      Section 3 – Avoiding Misleading Promotions and Fake Followers

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      Section 4 – Cultural Awareness and Social Responsibility

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      Section 5 – Handling Public Mistakes and Reputation Recovery

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      Key Takeaways

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      Unit 8 – Quiz

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Section 1 – Building and Nurturing Online Communities

    3. (Included in full purchase)

      Section 2 – Networking with Other Creators and Professionals

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      Section 3 – Managing Agents, Assistants, and Creative Teams

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      Section 4 – Collaborations and Cross-Promotions

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      Section 5 – Scaling Operations and Delegating Effectively

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      Key Takeaways

    8. (Included in full purchase)

      Unit 9 – Quiz:

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Section 1 – Understanding Influencer Analytics and Performance Measurement

    3. (Included in full purchase)

      Section 2 – Using Data to Drive Content Strategy and Brand Partnerships

    4. (Included in full purchase)

      Section 3 – Measuring ROI and Reporting Performance to Stakeholders

    5. (Included in full purchase)

      Section 4 – Building Sustainable Growth Through Data-Driven Decision-Making

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      Section 5 – The Future of Data-Driven Influence and Sustainable Leadership

    7. (Included in full purchase)

      Key Takeaways

    8. (Included in full purchase)

      Unit 10 Quiz

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